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A sense of home can be a hard thing to find in an apartment. Real estate investors holding apartment complexes or other multifamily dwellings may find marketing their properties as desirable living spaces to prove difficult in media over-saturated with ineffective advertising and marketing strategies. The rise of social media has changed the face of marketing, with web-based marketing now offering a variety of platforms to deliver your property to potential residents. Some apartment complex investors and property managers are embracing these new platforms and initiating innovative and effective marketing campaigns directed at tenants looking for something more than just another apartment.

Melissa Meredith and Ana Maria Palermo have both grasped this shift and are using social media and other creative methods of marketing to produce appealing, effective marketing solutions for their clients. Melissa Meredith, of Marketing with Mel, works and lives in Tampa’s Channelside District. Melissa applies her innovative “360 approach” to create niche marketing strategies to grow her clients’ business. Ana Maria Palermo, property manager of Channelside’s SkyHouse luxury apartment complex, has built a strong community foundation for the residents by using social media and other creative methods to market to new tenants. This episode, find out how using social media and other creative methods of marketing your apartment complex or other investment property can improve your sales or lease rates.

• Building Community
  • Engage residents and tenants in interactive community-driven events
    • Pool party, art classes, residents’ night, yoga, cooking classes, etc.
    • Provide events free-of-charge to attendees as future investment for new business
    • Push through social media
• Social Media
  • Post original, independent content through various platforms
    • Facebook; Twitter; LinkedIn; Instagram, Pinterest, etc.
    • Relatable content should stand out, should appeal to yourself as a consumer, capture essence of product/business
    • Take advantage of ‘viral media’
• Blogging
  • Post original, engaging content
  • Find common ground with readers, appeal to readers’ sensibilities
• Comfort and Convenience
  • “Live, Work, Play” concept
    • Provide services/amenities to tenants that makes your property a comfortable, convenient home
    • car/bike-sharing programs (Zipcar); onsite retail spaces; cafés/bars; proximity to local attractions

To find out more about SkyHouse luxury apartments: @skyhousechannelside or #skyhousemyhouse

To find out more about the services offered by Marketing with Mel: https://marketingwmel.com/ or @marketingwmel