Tag Archives: property marketing

Ep. 144 Joseph Gozlan: Scaling Your Multifamily Investments Through Secondary Markets

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multifamily investmentsMultifamily investing is often the next step for real estate investors – typically those with single-family experience – looking to scale their investing and increase earnings through investment real estate. However, current market levels in major MSAs throughout the country are causing many multifamily investors to wonder how to continue adopting sustainable growth strategies.

While many multifamily markets may be reaching dizzying heights, you shouldn’t let that deter you. For the investor willing to put in the work, opportunity awaits. A little creativity and diligence can go a long way if you are looking to scale your multifamily investments. Just ask our guest this week.

Joseph Gozlan moved from Israel to Texas in 2007, quickly realizing the single-family investment potential available at that time. From there, he asked himself how to continue scale his real estate operations, finding multifamily investments to be the desirable vehicle.

Founding Eureka Business Group, Joseph has continued to scale and his multifamily investments, applying creative strategies in secondary and tertiary markets to find sustainable growth.

Scaling Your Multifamily Investments Through Secondary Markets

  • Why Multifamily?
    • Major MSAs nearing top of market
    • Huge generational shift from buying to renting
      • Baby-boomers
      • Millenials
  • Looking at Secondary Markets
    • Who are the major employers?
    • What are the major economic drivers? What are the risks?
    • What is the historical performance of the market?
  • Finding the Right Property
    • Focus on sustained returns
      • A-class multifamily may be hot, but B+C properties can fare better in market downturns
    • Think locally
      • Boots-on-the-ground market knowledge is key
      • Work with boutique brokerage firms
      • Build a trusted team on the ground
    • Off-market properties
      • Form local relationships in your desired market

Contact Joseph

Joseph is always looking to form relationships with brokers, property owners and sellers. If you’ve got a multifamily deal or have a question for Joseph, you can reach him be following the link below:

 

Ep. 114 Kurt Westfield: Apartment Investor Tough Lessons Lead to New Strategy

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multifamily investing and finding a strategy as an apartment investorAs real estate investors, sometimes what we think is a good investment strategy does not turn out quite as expected. While a single family investor may be able to stick to a strategy and adopt minimal changes, this is not usually the case for the apartment investor.

Your investment strategy should suit the deal you are making. It may become necessary to change your strategy in order to make a deal work.

While this may mean an extra headache in the short-term, a change in strategy could mean the difference between a successful investment and a failure.

Just ask Apartment Investor Kurt Westfiled

Kurt Westfield is the founder of WC Companies, an umbrella brand for his multi-service real estate investment firms.Listeners will remember Kurt’s last episode with us when he discussed his transition from single family investor to apartment investor.

This episode, we catch up with Kurt following his transition to apartment investor. He discusses how he found out early on in his career the importance of finding a winning strategy.

Apartment Investor: Finding a New Strategy

The Deal

  • 14 unit apartment building
  • In foreclosure
  • Expedited due diligence (7 days)
  • Intended to be 12 month, light fix-and-flip with capital expenses at $80-100k

The Issues

  • Tenants trashed complex
  • Property had suffered from neglect

Changing Strategy

  • Evicted all current tenants
  • Rehabbed entire property, inside and out
  • Structured leasing as condo-apartment type w/ one model unit completed while construction was ongoing
  • Created brand identity
  • Started community engagement activities

The Results

  • 3 1/2 year project, cap expenses at $400k
  • Property raised market rent 60% in area
  • Identified potential of revitalizing fringe market properties
  • Focused on developing branded communities rather than street addresses

Kurt is still an active apartment investor, looking for multifamily deals in Tampa and Jacksonville up to 50 units. To contact Kurt with a potential deal, email him at kurt@wccompanies.com.

For any other questions or to find out more about services offered by WC Companies, visit their website.

Ep. 111 Todd Hutcheson: Getting Into Real Estate with Limited Cash

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getting into real estate with limited cashWould-be investors always want to know ways of getting into real estate with limited cash. Regular people interested in real estate investing may be put off by the idea that real estate investing relies on huge cash reserves or access to capital. They may wonder how they are able to become an investor on a limited budget.

Enter Todd Hutcheson

A native Floridian, Todd has been an active investor in Florida real estate since 2001. His firm, ibuyhomes.com, is a nationally ranked wholesaling platform connecting buyers and sellers close on deals all over central Florida. Todd lends his wealth of experience to several investor resources, like real estate investors associations (REIAs). He is a current board member and president-elect of the Central Florida REIA.

He is helping people discover that getting into real estate with limited cash is doable through strategic marketing, networking and continuing education.

Getting Into Real Estate with Limited Cash

Wholesaling Done Different

  • Marketing-based strategy
  • Find motivated seller, put houses under contract, assign contract to investor
  • Get paid on assignment
  • Close in 8-10 from signed contract
  • 100% cash-buyers

Investor Advantage

  • Wholesaling helps investors find unlisted properties
  • Some investors don’t have marketing prowess and need help finding deals

Minimizing Risks with Wholesaling

  • Reliable tool of cash-buyers to lessen risks
  • Investors with proven track record of deals more likely to close

Marketing & Finding Deals

  • 60% of leads through ibuyhomes.com
  • 30% of leads from new investors
  • 10% of leads from selective direct-mailings

Central Florida Recap

  • Hot market
  • Lower-middle class neighborhoods seeing high price indexes
    • Pine Hills & Deltona
    • $120-130k for SFRs, $850-1050 for rents
  • Buy-and-hold investors may see tightening, wholesalers not affected as much
  • Out-of-state and foreign investors wanting to buy
  • I-4 corridor is key barometer for state markets

Other FL Markets

  • Cape Coral
  • Gainesville – strong multifamily development rise

Resources and Tips

Contact

Want to know more about getting into real estate with limited cash? Email Todd: todd@ibuyhomes.com

Visit www.ibuyhomes.com or call (407) 617-4289 for any other questions

Central Florida investors, visit CFRI‘s website for events and news.