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	<title>Real Estate Investing in Florida &#187; property marketing</title>
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	<itunes:summary>Looking for an edge in the real estate investment market?  Not sure which markets or market segments offer the best opportunities or which strategies to implement?  You have come to the right place….Hosts Eric Odum and Steven Silverman blend decades of combined experience in the Florida real estate investment market along with their expert guests covering topics in lending, investment strategies, property management and development…. giving you actionable investment ideas each and every episode you can use to learn and grow….all with a Florida twist.    So, sit down….turn it up….and get ready to learn how experienced investors grow their cash flow and achieve their real estate investment goals.  This is the “Invest Florida – Real Estate Show”</itunes:summary>
	<itunes:author>Eric Odum, Steven Silverman</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>Eric Odum, Steven Silverman</itunes:name>
		<itunes:email>eodum@floridatriplenet.com</itunes:email>
	</itunes:owner>
	<managingEditor>eodum@floridatriplenet.com (Eric Odum, Steven Silverman)</managingEditor>
	<copyright>&#xA9;2014 InvestFloridaShow.com</copyright>
	<itunes:subtitle>Actionable real estate investing ideas each and every week.  This is a podcast for every real estate investor looking for cash flow opportunities - the difference is, we offer a Florida twist.</itunes:subtitle>
	<itunes:keywords>Florida investment real estate, apartment investing, retail investing, triple net properties, florida development, property management, investment ideas, multifamily, single family, foreign investors, passive income, syndicated real estate</itunes:keywords>
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		<title>Real Estate Investing in Florida &#187; property marketing</title>
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	</itunes:category>
		<rawvoice:location>Tampa, FL</rawvoice:location>
	<item>
		<title>Ep. 144 Joseph Gozlan: Scaling Your Multifamily Investments Through Secondary Markets</title>
		<link>https://investfloridashow.com/ep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets/</link>
		<comments>https://investfloridashow.com/ep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets/#comments</comments>
		<pubDate>Mon, 22 Jan 2018 10:00:58 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing & Finding Deals]]></category>
		<category><![CDATA[Multi-Family]]></category>
		<category><![CDATA[apartment investing]]></category>
		<category><![CDATA[finding off-market deals]]></category>
		<category><![CDATA[florida investment real estate]]></category>
		<category><![CDATA[Florida Real Estate]]></category>
		<category><![CDATA[Joseph Gozlan]]></category>
		<category><![CDATA[multifamily]]></category>
		<category><![CDATA[multifamily investing]]></category>
		<category><![CDATA[property marketing]]></category>
		<category><![CDATA[real estate investing]]></category>
		<category><![CDATA[residential multifamily]]></category>
		<category><![CDATA[secondary markets]]></category>

		<guid isPermaLink="false">https://investfloridashow.com/?p=1504</guid>
		<description><![CDATA[<p>Don&#8217;t miss a single show! Get the Invest Florida Show Mobile App! Click here&#8212;-&#62; Apple Android Multifamily investing is often the next step for real estate investors &#8211; typically those with single-family experience &#8211; looking to scale their investing and &#8230; <a href="https://investfloridashow.com/ep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets/">Continue reading <span class="meta-nav">&#8594;</span></a></p>
<p>The post <a rel="nofollow" href="https://investfloridashow.com/ep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets/">Ep. 144 Joseph Gozlan: Scaling Your Multifamily Investments Through Secondary Markets</a> appeared first on <a rel="nofollow" href="https://investfloridashow.com">Real Estate Investing in Florida</a>.</p>
]]></description>
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<p><strong><span style="font-size: 16pt;">Don&#8217;t miss a single show!</span></strong></p>
<table>
<tbody>
<tr>
<td><em>Get the Invest Florida Show Mobile App!</em> Click here&#8212;-&gt;</td>
<td><a href="https://itunes.apple.com/us/app/invest-florida-real-estate/id972218512?mt=8&amp;ign-mpt=uo%3D4">Apple</a></td>
<td><a href="https://play.google.com/store/apps/details?id=com.investfloridashow.android.investflorida">Android</a></td>
<td></td>
</tr>
</tbody>
</table>
<p><a href="https://i2.wp.com/investfloridashow.com/wp-content/uploads/2018/01/profilepic-225x300.jpg"><img class="alignleft  wp-image-1505" src="https://i2.wp.com/investfloridashow.com/wp-content/uploads/2018/01/profilepic-225x300.jpg?resize=220%2C290" alt="multifamily investments" data-recalc-dims="1" /></a>Multifamily investing is often the next step for real estate investors &#8211; typically those with single-family experience &#8211; looking to scale their investing and increase earnings through investment real estate. However, current market levels in major MSAs throughout the country are causing many multifamily investors to wonder how to continue adopting sustainable growth strategies.</p>
<p>While many multifamily markets may be reaching dizzying heights, you shouldn&#8217;t let that deter you. For the investor willing to put in the work, opportunity awaits. A little creativity and diligence can go a long way if you are looking to scale your multifamily investments. Just ask our guest this week.</p>
<p><strong>Joseph Gozlan</strong> moved from Israel to Texas in 2007, quickly realizing the single-family investment potential available at that time. From there, he asked himself how to continue scale his real estate operations, finding multifamily investments to be the desirable vehicle.</p>
<p>Founding <a href="http://eurekabusinessgroup.com/">Eureka Business Group</a>, Joseph has continued to scale and his multifamily investments, applying creative strategies in secondary and tertiary markets to find sustainable growth.</p>
<h1>Scaling Your Multifamily Investments Through Secondary Markets</h1>
<ul>
<li><strong>Why Multifamily?</strong>
<ul>
<li>Major MSAs nearing top of market</li>
<li>Huge generational shift from buying to renting
<ul>
<li>Baby-boomers</li>
<li>Millenials</li>
</ul>
</li>
</ul>
</li>
<li><strong>Looking at Secondary Markets</strong>
<ul>
<li>Who are the major employers?</li>
<li>What are the major economic drivers? What are the risks?</li>
<li>What is the historical performance of the market?</li>
</ul>
</li>
<li><strong>Finding the Right Property</strong>
<ul>
<li>Focus on sustained returns
<ul>
<li>A-class multifamily may be hot, but B+C properties can fare better in market downturns</li>
</ul>
</li>
<li>Think locally
<ul>
<li>Boots-on-the-ground market knowledge is key</li>
<li>Work with boutique brokerage firms</li>
<li>Build a trusted team on the ground</li>
</ul>
</li>
<li>Off-market properties
<ul>
<li>Form local relationships in your desired market</li>
</ul>
</li>
</ul>
</li>
</ul>
<h1>Contact Joseph</h1>
<p>Joseph is always looking to form relationships with brokers, property owners and sellers. If you&#8217;ve got a multifamily deal or have a question for Joseph, you can reach him be following the link below:</p>
<ul>
<li><a href="http://eurekabusinessgroup.com/">Website</a></li>
</ul>
<p>&nbsp;</p>
<p><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Finvestfloridashow.com%2Fep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets%2F&amp;linkname=Ep.%20144%20Joseph%20Gozlan%3A%20Scaling%20Your%20Multifamily%20Investments%20Through%20Secondary%20Markets" title="Facebook" rel="nofollow" target="_blank"></a><a class="a2a_button_twitter" href="http://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Finvestfloridashow.com%2Fep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets%2F&amp;linkname=Ep.%20144%20Joseph%20Gozlan%3A%20Scaling%20Your%20Multifamily%20Investments%20Through%20Secondary%20Markets" title="Twitter" rel="nofollow" target="_blank"></a><a class="a2a_button_google_plus" href="http://www.addtoany.com/add_to/google_plus?linkurl=https%3A%2F%2Finvestfloridashow.com%2Fep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets%2F&amp;linkname=Ep.%20144%20Joseph%20Gozlan%3A%20Scaling%20Your%20Multifamily%20Investments%20Through%20Secondary%20Markets" title="Google+" rel="nofollow" target="_blank"></a><a class="a2a_dd a2a_target addtoany_share_save" href="https://www.addtoany.com/share_save#url=https%3A%2F%2Finvestfloridashow.com%2Fep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets%2F&amp;title=Ep.%20144%20Joseph%20Gozlan%3A%20Scaling%20Your%20Multifamily%20Investments%20Through%20Secondary%20Markets" id="wpa2a_2"></a></p><p>The post <a rel="nofollow" href="https://investfloridashow.com/ep-144-joseph-gozlan-scaling-multifamily-investments-secondary-markets/">Ep. 144 Joseph Gozlan: Scaling Your Multifamily Investments Through Secondary Markets</a> appeared first on <a rel="nofollow" href="https://investfloridashow.com">Real Estate Investing in Florida</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Ep. 114 Kurt Westfield: Apartment Investor Tough Lessons Lead to New Strategy</title>
		<link>https://investfloridashow.com/apartment-investor-strategy/</link>
		<comments>https://investfloridashow.com/apartment-investor-strategy/#comments</comments>
		<pubDate>Mon, 02 Jan 2017 10:00:29 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[Marketing & Finding Deals]]></category>
		<category><![CDATA[Multi-Family]]></category>
		<category><![CDATA[Property Class]]></category>
		<category><![CDATA[Property Management Issues]]></category>
		<category><![CDATA[apartment investor]]></category>
		<category><![CDATA[apartment-condo]]></category>
		<category><![CDATA[evictions]]></category>
		<category><![CDATA[investment strategy]]></category>
		<category><![CDATA[jacksonville]]></category>
		<category><![CDATA[landlording]]></category>
		<category><![CDATA[multifamily investing]]></category>
		<category><![CDATA[pre-leasing]]></category>
		<category><![CDATA[property management]]></category>
		<category><![CDATA[property marketing]]></category>
		<category><![CDATA[property rehabbing]]></category>
		<category><![CDATA[real estate investing]]></category>
		<category><![CDATA[Tampa]]></category>
		<category><![CDATA[tenant turnover]]></category>

		<guid isPermaLink="false">https://investfloridashow.com/?p=1213</guid>
		<description><![CDATA[<p>Don&#8217;t miss a single show! Get the Invest Florida Show Mobile App! Click here&#8212;-&#62; Apple Android As real estate investors, sometimes what we think is a good investment strategy does not turn out quite as expected. While a single family &#8230; <a href="https://investfloridashow.com/apartment-investor-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a></p>
<p>The post <a rel="nofollow" href="https://investfloridashow.com/apartment-investor-strategy/">Ep. 114 Kurt Westfield: Apartment Investor Tough Lessons Lead to New Strategy</a> appeared first on <a rel="nofollow" href="https://investfloridashow.com">Real Estate Investing in Florida</a>.</p>
]]></description>
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<iframe style="border:none" src="https://html5-player.libsyn.com/embed/episode/id/4951914/height/100/width/480/thumbnail/no/theme/standard" height="100" width="480" scrolling="no" 1="webkitallowfullscreen" 2="mozallowfullscreen" 3="oallowfullscreen" 4="msallowfullscreen" class="iframe-class" frameborder="0"></iframe>

<p><strong><span style="font-size: 16pt;">Don&#8217;t miss a single show!</span></strong></p>
<table>
<tbody>
<tr>
<td><em>Get the Invest Florida Show Mobile App!</em> Click here&#8212;-&gt;</td>
<td><a href="https://itunes.apple.com/us/app/invest-florida-real-estate/id972218512?mt=8&amp;ign-mpt=uo%3D4">Apple</a></td>
<td><a href="https://play.google.com/store/apps/details?id=com.investfloridashow.android.investflorida">Android</a></td>
<td></td>
</tr>
</tbody>
</table>
<p><a href="https://i0.wp.com/investfloridashow.com/wp-content/uploads/2016/10/IMG_9847.png"><img class="size-medium wp-image-1153 alignleft" src="https://i0.wp.com/investfloridashow.com/wp-content/uploads/2016/10/IMG_9847.png?resize=229%2C300" alt="multifamily investing and finding a strategy as an apartment investor" data-recalc-dims="1" /></a>As real estate investors, sometimes what we think is a good investment strategy does not turn out quite as expected. While a single family investor may be able to stick to a strategy and adopt minimal changes, this is not usually the case for the apartment investor.</p>
<p>Your investment strategy should suit the deal you are making. It may become necessary to change your strategy in order to make a deal work.</p>
<p>While this may mean an extra headache in the short-term, a change in strategy could mean the difference between a successful investment and a failure.</p>
<h1>Just ask Apartment Investor Kurt Westfiled</h1>
<p><strong>Kurt Westfield</strong> is the founder of <a href="http://www.wccompanies.com/overview/4592028700">WC Companies</a>, an umbrella brand for his multi-service real estate investment firms.Listeners will remember Kurt&#8217;s last episode with us when he discussed his <a href="https://investfloridashow.com/ep-105-kurt-westfield-journey-frm-single-family-multifamily-investing/">transition from single family investor to apartment investor</a>.</p>
<p>This episode, we catch up with Kurt following his transition to apartment investor. He discusses how he found out early on in his career the importance of finding a winning strategy.</p>
<h1>Apartment Investor: Finding a New Strategy</h1>
<p><strong>The Deal</strong></p>
<ul>
<li>14 unit apartment building</li>
<li>In foreclosure</li>
<li>Expedited due diligence (7 days)</li>
<li>Intended to be 12 month, light fix-and-flip with capital expenses at $80-100k</li>
</ul>
<p><strong>The Issues</strong></p>
<ul>
<li>Tenants trashed complex</li>
<li>Property had suffered from neglect</li>
</ul>
<p><strong>Changing Strategy</strong></p>
<ul>
<li>Evicted all current tenants</li>
<li>Rehabbed entire property, inside and out</li>
<li>Structured leasing as condo-apartment type w/ one model unit completed while construction was ongoing</li>
<li>Created brand identity</li>
<li>Started community engagement activities</li>
</ul>
<p><strong>The Results</strong></p>
<ul>
<li>3 1/2 year project, cap expenses at $400k</li>
<li>Property raised market rent 60% in area</li>
<li>Identified potential of revitalizing fringe market properties</li>
<li>Focused on developing branded communities rather than street addresses</li>
</ul>
<p>Kurt is still an active apartment investor, looking for multifamily deals in Tampa and Jacksonville up to 50 units. To contact Kurt with a potential deal, email him at <strong>kurt@wccompanies.com</strong>.</p>
<p>For any other questions or to find out more about services offered by WC Companies, visit their <a href="http://www.wccompanies.com/overview/4592028700">website</a>.</p>
<p><a class="a2a_button_facebook" href="http://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Finvestfloridashow.com%2Fapartment-investor-strategy%2F&amp;linkname=Ep.%20114%20Kurt%20Westfield%3A%20Apartment%20Investor%20Tough%20Lessons%20Lead%20to%20New%20Strategy" title="Facebook" rel="nofollow" target="_blank"></a><a class="a2a_button_twitter" href="http://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Finvestfloridashow.com%2Fapartment-investor-strategy%2F&amp;linkname=Ep.%20114%20Kurt%20Westfield%3A%20Apartment%20Investor%20Tough%20Lessons%20Lead%20to%20New%20Strategy" title="Twitter" rel="nofollow" target="_blank"></a><a class="a2a_button_google_plus" href="http://www.addtoany.com/add_to/google_plus?linkurl=https%3A%2F%2Finvestfloridashow.com%2Fapartment-investor-strategy%2F&amp;linkname=Ep.%20114%20Kurt%20Westfield%3A%20Apartment%20Investor%20Tough%20Lessons%20Lead%20to%20New%20Strategy" title="Google+" rel="nofollow" target="_blank"></a><a class="a2a_dd a2a_target addtoany_share_save" href="https://www.addtoany.com/share_save#url=https%3A%2F%2Finvestfloridashow.com%2Fapartment-investor-strategy%2F&amp;title=Ep.%20114%20Kurt%20Westfield%3A%20Apartment%20Investor%20Tough%20Lessons%20Lead%20to%20New%20Strategy" id="wpa2a_4"></a></p><p>The post <a rel="nofollow" href="https://investfloridashow.com/apartment-investor-strategy/">Ep. 114 Kurt Westfield: Apartment Investor Tough Lessons Lead to New Strategy</a> appeared first on <a rel="nofollow" href="https://investfloridashow.com">Real Estate Investing in Florida</a>.</p>
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		<item>
		<title>Ep. 111 Todd Hutcheson: Getting Into Real Estate with Limited Cash</title>
		<link>https://investfloridashow.com/getting-into-real-estate-with-limited-cash/</link>
		<comments>https://investfloridashow.com/getting-into-real-estate-with-limited-cash/#comments</comments>
		<pubDate>Mon, 12 Dec 2016 10:00:56 +0000</pubDate>
		<dc:creator><![CDATA[admin]]></dc:creator>
				<category><![CDATA[market report]]></category>
		<category><![CDATA[Marketing & Finding Deals]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Single Family]]></category>
		<category><![CDATA[Central Florida]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[getting into real estate]]></category>
		<category><![CDATA[I-4 corridor]]></category>
		<category><![CDATA[investing in Florida real estate]]></category>
		<category><![CDATA[investing with limited cash]]></category>
		<category><![CDATA[investor association]]></category>
		<category><![CDATA[Orlando]]></category>
		<category><![CDATA[property marketing]]></category>
		<category><![CDATA[real estate investing]]></category>
		<category><![CDATA[REIA]]></category>
		<category><![CDATA[wholesale strategies]]></category>
		<category><![CDATA[wholesaling]]></category>

		<guid isPermaLink="false">https://investfloridashow.com/?p=1198</guid>
		<description><![CDATA[<p>Don&#8217;t miss a single show! Get the Invest Florida Show Mobile App! Click here&#8212;-&#62; Apple Android Would-be investors always want to know ways of getting into real estate with limited cash. Regular people interested in real estate investing may be &#8230; <a href="https://investfloridashow.com/getting-into-real-estate-with-limited-cash/">Continue reading <span class="meta-nav">&#8594;</span></a></p>
<p>The post <a rel="nofollow" href="https://investfloridashow.com/getting-into-real-estate-with-limited-cash/">Ep. 111 Todd Hutcheson: Getting Into Real Estate with Limited Cash</a> appeared first on <a rel="nofollow" href="https://investfloridashow.com">Real Estate Investing in Florida</a>.</p>
]]></description>
				<content:encoded><![CDATA[
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<iframe style="border:none" src="https://html5-player.libsyn.com/embed/episode/id/4904278/height/100/width/480/thumbnail/no/theme/standard" height="100" width="480" scrolling="no" 1="webkitallowfullscreen" 2="mozallowfullscreen" 3="oallowfullscreen" 4="msallowfullscreen" class="iframe-class" frameborder="0"></iframe>

<p><strong><span style="font-size: 16pt;">Don&#8217;t miss a single show!</span></strong></p>
<table>
<tbody>
<tr>
<td><em>Get the Invest Florida Show Mobile App!</em> Click here&#8212;-&gt;</td>
<td><a href="https://itunes.apple.com/us/app/invest-florida-real-estate/id972218512?mt=8&amp;ign-mpt=uo%3D4">Apple</a></td>
<td><a href="https://play.google.com/store/apps/details?id=com.investfloridashow.android.investflorida">Android</a></td>
<td></td>
</tr>
</tbody>
</table>
<p><a href="https://i2.wp.com/investfloridashow.com/wp-content/uploads/2016/12/big_1398857406-avatar-ibuyhomes.jpeg"><img class="size-full wp-image-1199 alignleft" src="https://i2.wp.com/investfloridashow.com/wp-content/uploads/2016/12/big_1398857406-avatar-ibuyhomes.jpeg?resize=192%2C192" alt="getting into real estate with limited cash" data-recalc-dims="1" /></a>Would-be investors always want to know ways of getting into real estate with limited cash. Regular people interested in real estate investing may be put off by the idea that real estate investing relies on huge cash reserves or access to capital. They may wonder how they are able to become an investor on a limited budget.</p>
<h1>Enter Todd Hutcheson</h1>
<p>A native Floridian, Todd has been an active investor in Florida real estate since 2001. His firm, <a href="http://ibuyhomes.com/">ibuyhomes.com</a>, is a nationally ranked wholesaling platform connecting buyers and sellers close on deals all over central Florida. Todd lends his wealth of experience to several investor resources, like real estate investors associations (REIAs). He is a current board member and president-elect of the <a href="http://www.cfri.net/default.aspx">Central Florida REIA</a>.</p>
<p>He is helping people discover that getting into real estate with limited cash is doable through strategic marketing, networking and continuing education.</p>
<h1><span style="font-size: 14pt;">Getting Into Real Estate with Limited Cash</span></h1>
<p><strong>Wholesaling Done Different</strong></p>
<ul>
<li>Marketing-based strategy</li>
<li>Find motivated seller, put houses under contract, assign contract to investor</li>
<li>Get paid on assignment</li>
<li>Close in 8-10 from signed contract</li>
<li>100% cash-buyers</li>
</ul>
<h1>Investor Advantage</h1>
<ul>
<li>Wholesaling helps investors find unlisted properties</li>
<li>Some investors don&#8217;t have marketing prowess and need help finding deals</li>
</ul>
<h1>Minimizing Risks with Wholesaling</h1>
<ul>
<li>Reliable tool of cash-buyers to lessen risks</li>
<li>Investors with proven track record of deals more likely to close</li>
</ul>
<h1>Marketing &amp; Finding Deals</h1>
<ul>
<li>60% of leads through <a href="http://ibuyhomes.com/">ibuyhomes.com</a></li>
<li>30% of leads from new investors</li>
<li>10% of leads from selective direct-mailings</li>
</ul>
<h1>Central Florida Recap</h1>
<ul>
<li>Hot market</li>
<li>Lower-middle class neighborhoods seeing high price indexes
<ul>
<li>Pine Hills &amp; Deltona</li>
<li>$120-130k for SFRs, $850-1050 for rents</li>
</ul>
</li>
<li>Buy-and-hold investors may see tightening, wholesalers not affected as much</li>
<li>Out-of-state and foreign investors wanting to buy</li>
<li>I-4 corridor is key barometer for state markets</li>
</ul>
<h1>Other FL Markets</h1>
<ul>
<li>Cape Coral</li>
<li>Gainesville &#8211; strong multifamily development rise</li>
</ul>
<h1>Resources and Tips</h1>
<ul>
<li>Join local REIA</li>
<li>Continuing education is key</li>
<li>Keep looking for deals and making offers</li>
<li><a href="https://www.amazon.com/Nothing-Down-90s-Robert-Allen/dp/0671725580/ref=sr_1_1?ie=UTF8&amp;qid=1481520689&amp;sr=8-1&amp;keywords=nothing+down+for+the+90s">Robert Allen &#8211; Nothing Down for the 90s</a></li>
<li><a href="https://www.amazon.com/Fast-Cash-Quick-Turn-Real-Estate/dp/0965485102">Ron Legrand &#8211; Fast Cash With Quick-Turn Real Estate</a></li>
</ul>
<h1>Contact</h1>
<p>Want to know more about getting into real estate with limited cash? Email Todd: <strong>todd@ibuyhomes.com</strong></p>
<p>Visit <a href="http://ibuyhomes.com/">www.ibuyhomes.com</a> or call <strong>(407) 617-4289</strong> for any other questions</p>
<p>Central Florida investors, visit <a href="http://www.cfri.net/default.aspx">CFRI</a>&#8216;s website for events and news.</p>
<p>&nbsp;</p>
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